Even in photorealistic renderings I find all of these points to be key to great renderings. Lately in our market I've been seeing a lot of rain and nighttime renderings that are being shown to sell a project because they break the monotony of daytime renderings. I think they miss a lot in what do those experiences actually feel like, but I think it's a good first step. I recall BIG used to do renderings with children holding balloons and cheesy rainbows and while they aren't "professional" they are much better at selling an idea or a dream and in my opinion, if I'm forking out millions of dollars, I want to believe in the dream.
Love this post (and your work in general) also the idea that humans are messy! As you say it's relatable unlike the perfectly manicured drawings used in so much architectural work.
Some really great insight there Owen and a lot of truths. The one I used to get a lot was 'make it more silver', in reference to silver Alpolic panelling. But the idea of an illustration being specific is really interesting, I've never thought of it that way and in that you can achieve a lot of different feelings with that notion – from 'I want to be there' right through to 'that makes me feel uneasy'. Great newsletter!
Even in photorealistic renderings I find all of these points to be key to great renderings. Lately in our market I've been seeing a lot of rain and nighttime renderings that are being shown to sell a project because they break the monotony of daytime renderings. I think they miss a lot in what do those experiences actually feel like, but I think it's a good first step. I recall BIG used to do renderings with children holding balloons and cheesy rainbows and while they aren't "professional" they are much better at selling an idea or a dream and in my opinion, if I'm forking out millions of dollars, I want to believe in the dream.
Another: "love this subject. love this post. love your work."
Now if you can tell me how I catch the train to Victory Point, I'd be very appreciative.
Love this post (and your work in general) also the idea that humans are messy! As you say it's relatable unlike the perfectly manicured drawings used in so much architectural work.
Great post. I fell in love with your 'spaces' immediately and that's why I bought all your comics without even enquiring what they are about.
I wish I could learn how to draw something that makes people feel things like that
Some really great insight there Owen and a lot of truths. The one I used to get a lot was 'make it more silver', in reference to silver Alpolic panelling. But the idea of an illustration being specific is really interesting, I've never thought of it that way and in that you can achieve a lot of different feelings with that notion – from 'I want to be there' right through to 'that makes me feel uneasy'. Great newsletter!